Pimp My Ride, Proto-Indie Style!

You want indie, DIY promotion techniques?  You want viral marketing?  You want to get people talking?

We pioneered that shit, holmes! Don’t tell us about no “long tail.”  We INVENTED the long tail!

Our former drummer and tape operator Lee Markle, who is now a brilliant engineer doing wonderful things in New York, was kind enough to dredge up this beautiful image from days of yore.  I can tell you, this ad campaign raised more than a few eyebrows in the Pittsburgh area.  Not to mention Lee’s old neighborhood.

The Long Afternoon on the Road - art car style!

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